Universally Google
I saw this great post in a blog I frequent and thought it summed up some really good points about Google’s universal search. In case you didn’t notice, last year Google started integrating the content from all of its databases (like video, stocks, images, news, etc.) into the main search results of a keyword search. What that means for us, other than more and diverse search results, is opportunity. We can and should be going “multimedia” with content to take better advantage of search engine marketing.
The post primarily speaks to creating YouTube videos to support your marketing message, with the idea that YouTube videos often show up in the top results of many keyword searches. You can also use photos, blogs and press releases to do much of the same.
I think the message here is clear - universally think Google with everything you do. Google is sort of taking over the world, so rather than using it just to search for an article about Elliot Spitzer, or for a site that sells environmentally friendly cat beds, use it to market your business in any way you can.
Tags: blogging, Google, search engine marketing, search engine optimization, Small Business Trends, universal search, YouTube