Team
As founder and president of Fulcrum, Kelly King manages marketing and public relations programs for clients. She works with a team of consultants and designers to create the deliverables clients need to leverage their story.
Kelly King, APR
Hails from: Hazleton, Pa.
History: Account manager at a public relations firm, managed a customer loyalty program and professional golf sponsorship at Home Depot Supply/Hughes; led an internal communications team at Hughes; taught public speaking to undergraduate students at FSU
Flair: Project management, strategy, consulting, writing
Community: Member and former board member of the Florida Public Relations Association, board member for Freedom Ride; six years planning golf tournaments for various non-profits; Discovery Church
Smarts: B.S in General Communication with a minor in business and M.S. in Marketing Communication, both from Florida State University; also accredited in public relations by the Universal Accreditation Board
At home: Husband, Tony, and Sugar (lab-shepherd mix), Louie (Italian greyhound) and Tucker (chocolate lab mix)
Little known passions: Anything new; or being near the water on a sunny day with a glass of wine and a celebrity gossip magazine
Thought for the day: “Embrace change. It gives you something new to talk about.”
Chris Riedel
Position: Consultant and Designer
Hails from: Chicago, Ill.
History: Interactive creative services manager at a public relations firm; star teacher providing high school students wisdom and expertise in digital media and photography; freelance photographer, writer, graphic designer and web developer
Flair: Anything digital or online, philosophy, writing, art
Community: Member of the American Institute of Graphic Arts, The Society of Children’s Book Writers and Illustrators and the National Association of Photoshop Professionals
Smarts: B.A. from the University of Iowa and M.A. from Chicago Theological Seminary
At home: Wife, Nona and kids Mason and Sofi
Little known passions: Playing the guitar and reading books about physics and mathematics (not simultaneously)
Thought for the day: “The ability to learn stands in direct proportion to one’s willingness to take risks.”

